RadFlo Shocks
A ground-up Full Custom build for a suspension manufacturer — custom video banners with product callouts, products-per-series shopping, and a fully custom mega menu built around how their customers actually shop.
The Build Story
Built Around The Product, Not A Template
The Ask
RadFlo builds some of the best bolt-on shocks in off-road — but their old site treated them like generic parts. They needed a store built around their product: shocks organized by series and vehicle type, with the technical story front and center.
The Build
A ground-up Full Custom redesign on Drupal 11. We designed custom video banners with product callouts, a products-per-series shopping flow, and a fully custom mega menu organized by vehicle type — all powered by the ASAP Network data feed.
The Payoff
A site that shops the way their customers think: pick your vehicle, pick your series, bolt it on. Every series gets its own landing page with specs, tech features, and fitment-ready product listings.
Feature 01
Products Per Series
Instead of one giant parts grid, RadFlo's catalog is organized into shock series — each with its own identity, its own landing page, and its own shop path. Customers pick the series built for how they drive, then dial in their vehicle.
- Four series, four dedicated shop paths and landing pages
- Series-first shopping — by how you drive, not by part number
- 100% bolt-on fitment message carried through every page
Feature 02
Every Series Gets Its Own Page
Each series landing page is a full sales pitch, not a product list. Hover the preview to scroll through the 600R Pro Series page — hero, tech features, specs, and fitment-ready listings.
- Series hero with product callout and shop CTA
- Technical feature row — seals, rod finish, adjusters, piston, reservoir
- Spec table for the flagship kit
- Front & rear listings with live feed pricing + find-your-vehicle CTA
Feature 03
Custom Video Banners
Motion-first hero banners designed per series, with product callouts built into the footage — the shock is the hero of every frame, not a stock photo.
Feature 04
Vehicle-Type Mega Menu
A fully custom mega menu organized by vehicle type, so customers start with what they drive and land on the parts that fit it. Fully manageable by their team in the Drupal backend — no developer required to rearrange, add, or rename menu panels.
- Shop by vehicle type, series, or popular products
- Fully manageable — no developer needed
The Full Picture
Scroll The Live Homepage
Hover the window to take a full trip down the RadFlo homepage — exactly as their customers see it.
EDIT TEXT — drop a RadFlo client quote here. One or two sentences about the build, the process, or the result.
— Name, RadFlo Suspension Technology
Your Build Is Next
Want A Full Custom Build Like This?
Schedule a call and we will walk you through this exact site — the video banners, the series pages, the mega menu, and the backend that runs it all.
